Thursday, February 21, 2008

Teaching Graphic Design in Vail

Educating people, sharing design knowledge about things you know is exciting. Teaching design in the schools and with friends is one thing I enjoy doing in Eagle County. When I am not designing logos in Vail, Colorado, I substitute in the Eagle County School District. I have taught in all grades but enjoy elementary school. To be in the art department with children is amazing. To watch the students become creative and imaginative is fabulous. Graphic design comes in all forms and the teaching beginning stages of balance, composition and color. With the elementary age kids I have taught the traditional art class but also in the technology department too. At the tender age of five, some of those kiddos are quite computer literate! In the middle school and high school levels I incorporate PowerPoint in the technology class since that will be a common program when the get into the workforce. Graphic design is all around us... you just need to know how to see it! Look at my website at http://www.heidisdesignworks.com to get inspired!

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Monday, February 18, 2008

Logo Design in Colorado

The following logo design was applied to a business card. A typical usage of a logo design in Vail CO. Typically a client will request a logo design then want it used on a business card. This logo was for a hair salon in Eagle, CO, still located the Vail valley. In this instance the logo concept was a simple curly line indicating a strand of hair. Brown was the natural color choice as it stood out against the white background. Designing the business card with half of it black made it more bold and elegant. Please look at other business card designs and logos on my website at
www.heidisdesignworks.com


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Saturday, February 9, 2008

Magazine Ads in Vail


In Vail, Colorado there are many opportunities for building. Building and designing ads, logos and brochures as well as homes. Living in a "tourist town" it seems as if everyone you meet is either in the service or building industry. As for me, I like to build ads. There are several magazine publishers in the Vail valley that cater to the construction industry. I have designed magazine ads for several clients and wanted to show you a successful, full page ad for Mayne Block & Stone. This large ad showcases their stone and the many uses for it. This ad is effective because it is targeting the do-it-yourselfers as well as contractors in Vail who advertise in magazines. The colors in this magazine ad are warm, inviting and pleasing to look at. In addition the professional photography makes this ad memorable. Please visit my website at http://www.heidisdesignworks.com to see more effective magazine advertising for other clients in Colorado.

Friday, February 8, 2008

Customized Map of Colorado

I am currently working on a new brochure in Vail Colorado. This brochure is for Eagle County School's. It is a new brochure for the marketing director to use in forums in which to recruit teachers to the Vail valley. The requirement was to make it a "fun" Colorado map that indicated how diverse Colorado is. The brochure also needed to show the relationship of Eagle County to its more well known city of Denver. It was also required to show the towns in Vail valley as well as school locations. I opted to do a pen and ink illustration and then added color by using watercolor design. Illustration design is a unique way to get an idea across visually. These paintings need to get a lot of information across quickly, yet be appealing. It was a fun challenge.Visit my website for more illustration samples at: www.heidisdesignworks.com

Sunday, February 3, 2008

Welcome to Design in Vail, CO

Welcome to the first posting of my Vail Valley design studio's blog. Designing for clients in the Vail Valley is my passion! There are so many varied businesses here it is amazing. My client base varies from general building contractors and their vendors to the school district and non-profit organizations. My goal is to share with you the perspective of being a graphic designer and what goes on "behind-the-scenes" with logo's, brochures and ad design. Enjoy!
To see some of my design work visit http://www.heidisdesignworks.com
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